Details
Alpine resort posters were advertisements for a place and a season at the same time, and the best of them sold the feeling of altitude rather than the hotel list.
Look at the tilt: the skier leans into a slope that runs diagonally across the whole sheet, and the plane above gives the scale of the valley. The lettering is a single gesture in red, which is all the type the picture needs.
Cool blues, warm red, plenty of white — it suits a hallway, a bedroom or a room with wood. 50×70 cm reads like a window onto snow.
