Details
The image
Two tyres drawn as overlapping discs, their treads suggested by a few curved lines, the lettering set loud beneath them. The whole sheet is built from circles, so the composition reads as a diagram of the product rather than as a picture of a journey.
Where it comes from
Early tyre advertising had a problem that other products did not: the object being sold was invisible on the road. Designers solved it by making the tyre itself the hero, a disc, a tread, a black circle against a bright ground and the shape proved so useful that it stayed in use for decades after photography could have replaced it.
On the wall
It suits a garage, a study, a hallway or a room with industrial furniture, where a bold circular graphic makes sense. Because the palette is limited and the forms are heavy, it holds a wall without much help. In a group it should be the most graphic piece.
In company
A second sheet from the Vintage collection will balance it rather than compete.Avoid delicate neighbours, the sheet is loud by design and will overwhelm anything quiet. The circles were drawn to survive cheap printing, and they do.
